Museum Of DyslexiaSpring 2023
Campaign / Branding
The goal of this project was to educate people about dyslexia its history, how it’s been taught in schools, 
and the common misconceptions around it.

Logo


Posters



The deliverables included posters, a website, social media content, t-shirts, and advertisements. I used misconceptions as visual elements. For example, red grading markers often feared by dyslexic students became a symbol in the design to represent pressure and misunderstanding.

Promotional



Print & Ditgital 


Brand Identity




Core Museum Concept


this project is to offer a perspective from someone who has dyslexia. As dyslexic individuals, They cannot relate to the experience of those who are considered “normal.” Society and the educational system have made us acutely aware of our differences. However, the stigma associated with dyslexia has decreased over time, and special education has greatly improved.

This identity will use the myths and stigma surrounding dyslexia to create a unique identity for the project. The term “Blindness” was initially used to describe dyslexia, which is a derivative of the Greek words “dys” (meaning difficult) and “lexis” (meaning words or language). I want thisbrand to embrace the negative connotations and push them back out to the “average person”.


© Glenn D. JamesonPortfolio2025