This project is to offer a perspective from someone who has dyslexia. As Dyslexic individuals, parents, students, the public, and teachers dyslexic individuals, they cannot relate to the experience of those who are considered "normal." Society and the educational system have made us acutely aware of our differences. However, the stigma associated with
dyslexia has decreased over time, and special education has greatly improved.This identity will use the myths and stigma surrounding dyslexia to create a unique identity for the project. The term "Blindness" was initially used to describe dyslexia, which is a derivative of the Greek words "dys" (meaning difficult) and "lexis" (meaning words or language). I want this brand to embrace the negative connotations and push them back out to the "average person".
Variations In the first rounds, beginning with perception and misread forms, this stage reflects the tension and frustration around dyslexia. Those distortions later evolved into the refined logo variations and system.
Logo
This project examines misconceptions about dyslexia by contrasting perception and reality. Through off-tone backgrounds, red markings, and reversed letters, it turns visual confusion into a tool for understanding.
Poster
The deliverables included posters, a website, social media content, t-shirts, and advertisements. I used misconceptions as visual elements. For example, red grading markers, often feared by dyslexic students, became a symbol in the design to represent pressure and misunderstanding.